-not directing the audience through a design is misdirecting them
eye movement:
-the typical eye moves left to right and top to bottom
-controlling eye movement within a composition is a matter of directing the natural scanning tendency of the viewer's eye
-the eye tends to gravitate towards areas of complexity first
-in pictures of people, the eye is always attracted to the face and particularly the eye
-light areas of a composition attract the eye, especially when adjacent to a dark area
-diagonal lines or edges will guide eye movement
optical center:
-the spot where the human eye tends to enter a page
-slightly above the center and just to the left
-takes a compelling element to pull your eyes away from this spot
z-pattern:
-visual pattern makes a sweep of the page, generally, in the shape of a "z"
-maps a viewer's route through the information
font guidelines:
-use no more than 2 fonts within a page (make sure they complement each other)
-avoid all caps unless it's necessary
-choose the right font (according to theme or tone of composition)
-don't overuse fancy and complicated fonts
www.typography.com/email/2010_032010_03/index.htm
visual hierarchy: establish focal points based on their importance to the message thats being communicated
-what do i want the viewer to see first?
The Grid:
-way of organizing content on a page, using any combination of margins, guidelines, rows, and columns.
-instituted by modernism
-can assist the audience by breaking info into manageable chunks and establishing relationships between text and images
-distinct set of alignment-based relationships that act as guides for distributing elements across a format
-used to help clarify the message and to unify the elements
Tuesday, February 14, 2012
Monday, February 13, 2012
Podcast: Hieroglyphics: 3,000 B.C.
In the sixth century BC, what three civilizations invaded Egypt?
-Persians, greeks, and romans
Post an example of the inside wall(s) of an Ancient Egyptian temple.
What was discovered on the inside of the temples?
-carved and painted images written in egyptian hieroglyphics
Scholars believe that Ancient Egyptians were inspired and influenced by which written language?
-cuneiform
What is the difference between logographic and alphabetic elements?-logograms: visual symbols representing ideas or objects
-generally stylized and simplified
The term Hieroglyphic derived from what two Greek words?
-heiro= sacred
-glyphic= engraving or writing
What is a scribe?
-a school where you learned how to read and write
Who else was trained to read and write? Why?
-military leaders so they could communicate while in battle
Post an example of hieroglyphics on papyrus.
What is papyrus and how was it made?
-substrate made from reeds native to egypt; criss cross wet reeds
What is a substrate?
-responsible for writing a set of scrolls
What were the Books of the Dead?
How did Ancient Egyptian hieroglyphics become a forgotten language?
-those who could read and write hieroglyphics disappeared
Post an example of the Rosetta Stone.
What is the Rosetta Stone? Where was it discovered?
-french soldiers found it while building a fort in rosetta
What three languages are included on the stone?
-egyptian hieroglyphics, demotic, and greek
Why couldn't the text on the Stone be deciphered?
-a chunk of the stone was missing and none of the texts were complete
Who finally deciphered the text? What was his breakthrough?
-the british; champollion; he was able to match up the symbols with the greek versions of the name egyptian pharoah ramses
Why does the interpretation of the Rosetta Stone have such significance?
-it told us a great deal about the ancient egyptians and hieroglyphics
-Persians, greeks, and romans
Post an example of the inside wall(s) of an Ancient Egyptian temple.What was discovered on the inside of the temples?
-carved and painted images written in egyptian hieroglyphics
Scholars believe that Ancient Egyptians were inspired and influenced by which written language?
-cuneiform
What is the difference between logographic and alphabetic elements?-logograms: visual symbols representing ideas or objects
-generally stylized and simplified
The term Hieroglyphic derived from what two Greek words?
-heiro= sacred
-glyphic= engraving or writing
What is a scribe?
-a school where you learned how to read and write
Who else was trained to read and write? Why?
-military leaders so they could communicate while in battle
Post an example of hieroglyphics on papyrus.What is papyrus and how was it made?
-substrate made from reeds native to egypt; criss cross wet reeds
What is a substrate?
-responsible for writing a set of scrolls
What were the Books of the Dead?
How did Ancient Egyptian hieroglyphics become a forgotten language?
-those who could read and write hieroglyphics disappeared
Post an example of the Rosetta Stone.What is the Rosetta Stone? Where was it discovered?
-french soldiers found it while building a fort in rosetta
What three languages are included on the stone?
-egyptian hieroglyphics, demotic, and greek
Why couldn't the text on the Stone be deciphered?
-a chunk of the stone was missing and none of the texts were complete
Who finally deciphered the text? What was his breakthrough?
-the british; champollion; he was able to match up the symbols with the greek versions of the name egyptian pharoah ramses
Why does the interpretation of the Rosetta Stone have such significance?
-it told us a great deal about the ancient egyptians and hieroglyphics
Podcast: Cuneiform: 3.000 B.C.
The Sumerians were one of the earliest types of this kind of civilization? What does that mean?
-nomadic; they move from place to place
Why is the region of Sumer considered the Cradle of Civilization?
-it is where cuneiform was created
What could the Sumerians practice year round because of the regions climate?
-agriculture
Post an example of early Cuneiform (Sumerian pictograph).
Why was Cuneiform created?-to help track business transactions
What medium was used to "write" Cuneiform? Explain the process of preparing and writing on this surface?
-clay tablets; they would wet the clay and form it into tablets; lay them in the sun allowing them to harden
What did Cuneiform begin as a series of?
-pictographs
Post an example of evolved Cuneiform (wedge-shaped).
After it evolved over time, what shape did the characters of Cuneiform evolve into?
-they became wedge-shaped
Post an example of Akkadian Cuneiform.
After the Akkadians conquered, what happened to the Sumerian culture and written language?
-the akkadians adopted the sumerian culture
What is a pictograph?
-a pictorial or visual representation of an object
Why did the creation of Cuneiform allow the Sumerians to become a sophisticated culture?
-pictographs; sumerians became a target for many invading civilizations
-nomadic; they move from place to place
Why is the region of Sumer considered the Cradle of Civilization?
-it is where cuneiform was created
What could the Sumerians practice year round because of the regions climate?
-agriculture
Post an example of early Cuneiform (Sumerian pictograph).Why was Cuneiform created?-to help track business transactions
What medium was used to "write" Cuneiform? Explain the process of preparing and writing on this surface?
-clay tablets; they would wet the clay and form it into tablets; lay them in the sun allowing them to harden
What did Cuneiform begin as a series of?
-pictographs
Post an example of evolved Cuneiform (wedge-shaped).
After it evolved over time, what shape did the characters of Cuneiform evolve into?
-they became wedge-shaped
Post an example of Akkadian Cuneiform.After the Akkadians conquered, what happened to the Sumerian culture and written language?
-the akkadians adopted the sumerian culture
What is a pictograph?
-a pictorial or visual representation of an object
Why did the creation of Cuneiform allow the Sumerians to become a sophisticated culture?
-pictographs; sumerians became a target for many invading civilizations
Podcast: Cave Paintings; 35,000 Years Ago
What are cave paintings?
-beautiful, detailed and colorful representations found on the inside of cave walls and ceilings
Name several common themes found in cave paintings?
-large animals such as bison, horses, deer, and human hands and abstract paintings
How were these paintings created (tools, pigments)?
-water, plant juice, animal blood, soil, charcoal, and iron oxide
What is the most famous cave painting site? When was it discovered and by whom?
Post an example of cave painting(s) from this cave.
-Lascaux: 1940 by 4 teenaged boys.
Why did this cave have to be closed? What was done to satisfy public curiosity?
-damaged by carbon dioxide from tourists; the french government created Lascaux II (a man made replica next to the original)
Post an example of cave painting(s) from Altamira cave.
In Altamira cave, why do most of the paintings have a red hue?
-caused by the red clay in the soil
Who discovered this site? How old are the paintings confirmed to be?
Marceline sanz de sautuola and his daughter maria; 19,000 years ago
What is the oldest known cave painting site? When was it discovered and by whom?
-chauvet; 1994 by 3 speleogists
Post an example of cave painting(s) from this cave.
What was different about the painting techniques at this site?
-walls were scraped clear of debris and 3D effect was created by etching around the edges
What is "speleology"?
-
What three reasons do archeologists and historians believe prehistoric man created cave paintings?
1. created to tell a story or account an event that already happened
2.helped to teach about hunting techniques
3. magical or religious reasons
-beautiful, detailed and colorful representations found on the inside of cave walls and ceilings
Name several common themes found in cave paintings?
-large animals such as bison, horses, deer, and human hands and abstract paintings
How were these paintings created (tools, pigments)?
-water, plant juice, animal blood, soil, charcoal, and iron oxide
What is the most famous cave painting site? When was it discovered and by whom?
Post an example of cave painting(s) from this cave.-Lascaux: 1940 by 4 teenaged boys.
Why did this cave have to be closed? What was done to satisfy public curiosity?
-damaged by carbon dioxide from tourists; the french government created Lascaux II (a man made replica next to the original)
In Altamira cave, why do most of the paintings have a red hue?
-caused by the red clay in the soil
Who discovered this site? How old are the paintings confirmed to be?
Marceline sanz de sautuola and his daughter maria; 19,000 years ago
What is the oldest known cave painting site? When was it discovered and by whom?
Post an example of cave painting(s) from this cave.
What was different about the painting techniques at this site?
-walls were scraped clear of debris and 3D effect was created by etching around the edges
What is "speleology"?
-
What three reasons do archeologists and historians believe prehistoric man created cave paintings?
1. created to tell a story or account an event that already happened
2.helped to teach about hunting techniques
3. magical or religious reasons
Tuesday, January 31, 2012
Assignment 13 Research and Inspiration
Research:
Found on Wikipedia: Exquisite corpse, also known as exquisite cadaver (from the original French term cadavre exquis) or rotating corpse, is a method by which a collection of words or images is collectively assembled. Each collaborator adds to a composition in sequence, either by following a rule.
-Exquisite corpse was created in the 1920's by French surrealists.
-Surrealism is a movement in art and literature that focuses on the creative potential of the mind.
Brainstorming
-fun
-outgoing
-goofy
-collaged
-target audience is the class and myself
-communicating surrealism and good use of exquisite corpse technique.
Found on Wikipedia: Exquisite corpse, also known as exquisite cadaver (from the original French term cadavre exquis) or rotating corpse, is a method by which a collection of words or images is collectively assembled. Each collaborator adds to a composition in sequence, either by following a rule.
-Exquisite corpse was created in the 1920's by French surrealists.
-Surrealism is a movement in art and literature that focuses on the creative potential of the mind.
Brainstorming
-fun
-outgoing
-goofy
-collaged
-target audience is the class and myself
-communicating surrealism and good use of exquisite corpse technique.
This is very different. I like how it's not only a human body
I like how fun this drawing is. There are a lots of colors but they all work well together and make it very interesting to look at.
Monday, January 30, 2012
The Creative Process
-a series of steps repeated every time you design something.
Why is this process important?
1. it improves consistency
2. ability to plan and time your work
3. raise the quality of your work
4. communicate more effectively and in a more professional manner
Steps:
1. research
2. brainstorm/inspiration:
-what kind of message am i trying to communicate?
-who is my audience
-what am i trying to tell them
-what kind of color/style will work for this audience0
3. sketching
4. execute
5. critique & revise
Why is this process important?
1. it improves consistency
2. ability to plan and time your work
3. raise the quality of your work
4. communicate more effectively and in a more professional manner
Steps:
1. research
2. brainstorm/inspiration:
-what kind of message am i trying to communicate?
-who is my audience
-what am i trying to tell them
-what kind of color/style will work for this audience0
3. sketching
4. execute
5. critique & revise
Friday, January 6, 2012
Photo Composition
snapshot:
-not planned out
-keeping a memory
-a quick shot, often spontaneous, taken to record a moment in time
photo:
-an image taken with care and thought
rules of composition:
Rule of Thirds- imaginary lines drawn dividing the frame of your camera into thirds, both horizontally and vertically; place important subject where these lines intersect; place horizon line at the top or bottom divider; fill entire frame with close up image.
Leading Lines- use the lines created within the foreground or background of the composition to lead the viewer's eye through the photo; use lines to draw attention to a certain point in the image;
Point of View- change the way your subject is perceived by changing the camera position
Simplicity- keep your background simple and clear of clutter
-not planned out
-keeping a memory
-a quick shot, often spontaneous, taken to record a moment in time
photo:
-an image taken with care and thought
rules of composition:
Rule of Thirds- imaginary lines drawn dividing the frame of your camera into thirds, both horizontally and vertically; place important subject where these lines intersect; place horizon line at the top or bottom divider; fill entire frame with close up image.
Leading Lines- use the lines created within the foreground or background of the composition to lead the viewer's eye through the photo; use lines to draw attention to a certain point in the image;
Point of View- change the way your subject is perceived by changing the camera position
Simplicity- keep your background simple and clear of clutter
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