target audience- a specific group of people that you are directing your work towards
message- provides information to the audience about the product
work ethic- a set of values that a person follows while completing a task/job.
employability skills- basic skills that are necessary to do well in/keep a job
20/20 rule- after 20 minutes of working on a computer, look away or stand up for 20 seconds to rest your eyes and prevent damage
right-to-know laws- the right for the employee to know the hazard and danger involved in the workplace
icon- an image or representation of something
vector-based graphics- creating visual images through a sequence of commands
specs of a project- the expectations for the project
dialog box- a small window on a computer screen that presents information or requests
palette- used for selecting colors to paint images or draw objects
guidelines- a general rule or piece of advice given to meet standards
extensions- a part added to something to increase the length
contextual menu- a list of commands that appear as a result of a standard keystroke
clipping mask- a design you are going to crop to only view a selection of it
hue- the color, itself
primary colors- a set of colors that are the bases to creating other colors (red, blue, yellow)
secondary colors- the colors created by mixing primary colors (orange, green, violet)
tertiary colors- the colors created by mixing primary and secondary colors (red-orange, yellow-orange, yellow-green, etc.)
neutral colors- colors that aren't on the color wheel (blacks, whites, grays, browns)
continuous tone image- an image that has not been screened and contains gradient tones
resolution- describes the amount of detail an image holds; how much space it will take up on your computer
file size- expressed in "bytes"; increases with color depth, number of pixels composed in the image, etc.
typography- expressing ideas through type, or words, and arranging them to make a picture
typeface- distinct designs of visual symbols used to compost an image
serif- smaller line used to finish off a main stroke of a letter
body type- type size ranging from 4 to 12 pt.
display type- type size above 12 pt.
reverse type- white type on a black or darker solid background
point size- a measure of the size of the font
ligatures- a stroke or bar connecting two letters
ampersand- a character or symbol for "and" (&)
small caps- a capital letter of a specific font
lowercase- occurring after the initial letter of a proper noun; different from and smaller from the capital letters
uppercase- capital letter; larger than lowercase letters
alignment
flush left- text is aligned to the left
flush right- text is aligned to the right
centered- text is centered; looks at the length of the line of type; very formal (invitations, certificates)
justified- all lines are filled; aligned on left and right sides
lining- numbers that have a uniform height
non-lining- numbers that don't line up; ascenders and descenders; old style
leading- the space between lines of type
margin- the white space around the edges of your document (margins in in-design are where important stuff is kept
kerning- adjusting the space in between individual characters
tracking- allows you to adjust space between characters as a whole
concept- an idea; something formed in one's mind
final product- the end result; how we ultimately communicate to our audience
thumbnail- a quick sketch to get thoughts out of your mind and onto paper
initial cap- larger, decorative capital letters at the beginning of text or a paragraph
